In today's fast paced environment, it's hard to imagine any company that does not have an online presence. Whether you want to advertise your services or have products to sell, it is imperative to get a website for your business. It has become expected by today's consumer that information about businesses will be found online. Home computers, tablets and smart phones are the first resource people use to learn about products and services.
A website lets your company establish its brand across a huge medium. Statistics show that the vast majority of Americans are accessing the internet daily:
- Over 90% of Americans now use the internet regularly and access it from a "computerized device" (computer, tablet or smartphone)
- At any given moment across the U.S. there are more than 110 million people on the Internet, offering your business more exposure and more opportunities than you can get through any other medium.
Content management systems make managing the message on your website easy. We specialize in building sites using Joomla, one of the top content management systems. Haven't heard of Joomla? That's OK - if you aren't regularly building websites, you probably wouldn't know about it. Joomla is an open source project which means the software platform is free. Joomla has tens of thousands of installations in use across the internet. Out of the box Joomla has a lot of useful features, but where the open source community really shines is in the support for program extensions. Want to display your Google calendar, Facebook wall feed or even sell products online? Joomla's extensions can make it work.
With the proliferation of smartphones and tablets as go-to devices, Joomla has you covered. Our Joomla sites now feature responsive designs. Responsive websites change how they look based on the device they are being viewed from. Unlike the old days where your website might not display properly on a tablet or smartphone, rest assured that your audience is able to use your site no matter what they are viewing from.
There are some opposing schools of thought on the viability of blogs for use by businesses. Often times we see blogs used to supplement corporate websites to bolster the company's social marketing initiatives. Occassionally a customer is very hands on and wants their online presence in the form of a blog. There is no right or wrong solution to this - ultimately it depends on your business model, your staff, and how committed you are to it.
The detractors to blogs think of them more as a hobby than a means to business goals, but their popularity and ability to generate income cannot be denied. Blogs have a different "voice" than a company website. Blogging is more like having a conversation with your reader and interacting with them via blog comments. Search engines love blogs. Frequent fresh material and active topics get indexed frequently.
Wordpress is an open source project that enjoys extensive developer support for extensions and themes. The popularity of Wordpress is in no small part to the user-friendly interface that has continued to get better since it's inception. We keep ourselves informed on all of the latest Wordpress versions, extensions and trends. Want to sell access to the content on your blog, add a Google calendar or photo gallery? We can help.
E-commerce refers to the purchase and sale of goods and/or services via electronic channels, such as the Internet. Online retail is convenient due to its 24-hour availability, global reach and ease of customer service.
E-commerce is not just on the Web — it was first introduced in the 1960s via electronic data interchange (EDI) through value-added networks (VANs). In the mid-1990s, e-commerce was transformed with the introduction of Amazon and eBay. Amazon started as a book shipping business, out of Jeff Bezos' garage, in 1995. EBay, which enabled consumers to sell things online, introduced online auctions in 1995 and exploded with the 1997 Beanie Babies frenzy.
Cebsource concentrates on the following eCommerce solutions:
- B2B (Business to Business) — this kind of e-commerce involves companies doing business with each other. One example is manufacturers selling to distributors and wholesalers selling to retailers.
- B2C (Business to Consumer) — This is what most people think of when they hear "e-commerce." B2C consists of businesses selling to the general public through shopping cart software, without needing any human interaction. An example of this would be Amazon.
There are many eCommerce platforms available, but 2 have risen to the top of the heap - each have their merits and are appropriate for different types of projects. First is Virtuemart, an extension for use with Joomla websites. We use these for small sites and for businesses with existing Joomla sites who want to get started with a small eCommerce presence. Virtuemart can be expanded to handle reasonably large sites as well.
For more robust eCommerce sites, Cebsource builds solutions using Magento. Magento is a very well supported open source project. Magento's extension community is very active and covers nearly every conceivable feature. Magento sites work well for large and small sites alike. The beauty of Magento is that if a company outgrows the entry level (Community) version, there are additional versions that can grow with them. A Magento site is an eCommerce solution that companies will never outgrow.
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